Archive for February, 2012


The big question we forget to ask customers and prospects


February 16th, 2012, 03:28:19 PM
Posted in Advertising, Business Start-Up, Communications, Customer Relations, Marketing | No Comments »

The big question we forget to ask customers and prospects While enjoying dinner with friends, their 9-year old son suddenly asked, “Aunt Brenda, do you have a muffin top?” His parents instantly looked up in horrified embarrassment. I didn’t mind. I figured if the boy’s brave enough to ask, he deserves an answer. So I […]

What the Hare Krishna can teach you about marketing


February 10th, 2012, 04:38:17 PM
Posted in Advertising, Business Start-Up, Communications, Customer Relations, E-Commerce, Marketing | No Comments »

What the Hare Krishna can teach you about marketing Depending on your age, you may remember the days when you’d pass a group of Hare Krishna at a street corner and get a worn-out daisy shoved into your hand. You try to avoid it. You try to say no. But despite your protests, they swiftly […]

How to create a sales-driven tagline


February 2nd, 2012, 04:00:08 PM
Posted in Advertising, Communications, Customer Relations, Marketing, Uncategorized | No Comments »

  Do you have a tagline or a slogan? What’s the difference you ask? Here’s my non-marketing-speak definition: Slogans are rather generic and can apply to different industries. And taglines show a unique and specific benefit of the product and can’t apply easily to other products or industries. A slogan example is Nike’s “Just do […]

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