Archive for April, 2012


How Writing LIke a 7th Grader Helps You Sell More


April 26th, 2012, 04:37:17 PM
Posted in Advertising, E-Commerce, Education, Marketing | 1 Comment »

How writing like a 7th grader helps you sell more When writing sales copy, there’s a reliable rule that’ll help you sell more effectively. It works for selling just about anything to anyone. The reliable sales rule is: Write at a 7th grade level. Before you protest, please understand this has nothing to do with […]

Never Place an Ad Without These 4 Elements


April 16th, 2012, 10:12:53 AM
Posted in Advertising, Communications, Customer Relations, Education, Marketing | No Comments »

Never Place and Ad Without These 4 Elements   Yesterday, I was flipping through a magazine, getting progressively annoyed with each page. Not because of the contents. But because of how most of the ads were a waste of money. Some of the ads looked like photocopies of the company’s business card. Others were barely […]

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