Archive for November, 2014


Why many customer testimonials are worthless


November 23rd, 2014, 05:27:43 PM
Posted in Advertising, E-Commerce, Marketing | No Comments »

Why many customer testimonials are worthless A lot of us think if a customer says something nice about you, you should use their testimonial in your marketing, right? Not quite. I’ve seen lots of “nice” testimonials actually lower a company’s credibility. Or at the very least, increase a prospect’s skepticism. That’s because… Testimonials are like […]

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