This post by amaher
- Choose your brand: Take time to think about what your business is about and the image you want to convey to the outside world. Discuss this with key stakeholders to get multiple perspectives. Their input can be some of the most important.
- Create a message: Design a logo that fits the brand you have chosen; it will be the visual representation of your brand. Also, create a branding statement that can accompany your logo, which is what you want the public to remember about you and/or your business. Both should be timeless to limit the need to update.
- Send it out: Put the logo and tagline on your business cards, website, flyers, social media accounts and other communications. This helps to create consistency in what consumers and customers see.
- Stick with it: Let the brand take hold and become part of the community. The goal is to have individuals think about your logo and/or tagline whenever hearing your business’s name or if they are in the market for your product or service.
- Live it: Owners should ensure they are living the values of the business as owners and their business are inseparably linked.
To help local businesses in branding their business, the Nevada SBDC is hosting a training session on “Branding your Nevada Based Product/Service.” The speaker for this event is Bret Simmons, associate professor in the University of Nevada, Reno’s College of Business. In addition to teaching undergraduate and graduate students, Simmons is also the producer for TEDxUniversityofNevada, which was attended by over 1,200 people in January. He has regular speaking engagements on topics including branding, leadership, organizational behavior, entrepreneurship, social business and management.
The specific focus for this event will be to help business owners understand how to successfully brand their business and how that relates to greater sales and profitability. This will be accomplished through defining how owners can self-direct their success through learning new and improved, innovative entrepreneurial branding practices.
Josh Green is an MBA candidate an a business development adviser at the Nevada Small Business Development Center.