Archive for the 'Advertising' Category


The Foolproof Way to Grab Your Reader’s Attention


March 7th, 2012, 04:58:55 PM
Posted in Advertising, Communications, E-Commerce, Marketing | No Comments »

The foolproof way to grab your reader’s attention Doesn’t it drive you crazy when people tell a story that drags on and on until you want to shout, “Get to the freakin’ point already!”? Or you wish you could just walk away? When we write, it’s easy to be that guy people want to walk […]

The big question we forget to ask customers and prospects


February 16th, 2012, 03:28:19 PM
Posted in Advertising, Business Start-Up, Communications, Customer Relations, Marketing | No Comments »

The big question we forget to ask customers and prospects While enjoying dinner with friends, their 9-year old son suddenly asked, “Aunt Brenda, do you have a muffin top?” His parents instantly looked up in horrified embarrassment. I didn’t mind. I figured if the boy’s brave enough to ask, he deserves an answer. So I […]

What the Hare Krishna can teach you about marketing


February 10th, 2012, 04:38:17 PM
Posted in Advertising, Business Start-Up, Communications, Customer Relations, E-Commerce, Marketing | No Comments »

What the Hare Krishna can teach you about marketing Depending on your age, you may remember the days when you’d pass a group of Hare Krishna at a street corner and get a worn-out daisy shoved into your hand. You try to avoid it. You try to say no. But despite your protests, they swiftly […]

How to create a sales-driven tagline


February 2nd, 2012, 04:00:08 PM
Posted in Advertising, Communications, Customer Relations, Marketing, Uncategorized | No Comments »

  Do you have a tagline or a slogan? What’s the difference you ask? Here’s my non-marketing-speak definition: Slogans are rather generic and can apply to different industries. And taglines show a unique and specific benefit of the product and can’t apply easily to other products or industries. A slogan example is Nike’s “Just do […]

Your Business To-Do List for 2012


January 20th, 2012, 03:53:04 PM
Posted in Advertising, Business Conditions, Employees, Marketing, Technology | No Comments »

By: Jennifer Ott, MBA Student, University of Nevada, Reno Depending on the industry, the beginning of a new year can be incredibly busy or the slowest time of the year. Wherever the start of a new year finds your business, January marks a good time to begin thinking of baseline business strategies. Here are six […]

Local business owners learn the basics of building and managing a website


December 13th, 2010, 03:54:37 PM
Posted in Advertising, E-Commerce, Education, Marketing, NSBDC Services, Technology, Tools | No Comments »

It’s a sign of the times when, as counselors at the Nevada Small Business Development Center, we either remind our clients of the importance of a strong online presence or are approached as to how to tackle this challenge. While businesses seem to understand the need for a website and social media profiles, they don’t […]

SBA-Google Tools for Online Success


May 5th, 2010, 03:55:47 PM
Posted in Advertising, E-Commerce, Marketing, Technology | 1 Comment »

Today the U.S. Small Business Administration (SBA) and Google announced a new partnership and unveiled “Tools for Online Success,” an array of online resources and training designed to help small business owners harness technology to grow their businesses. The “Tools for Online Success” site (http://www.google.com/help/sba) features tutorials, video testimonials, and tips from savvy small business […]

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