Archive for the 'Communications' Category


UNR Business: 5 steps to developing your brand


February 4th, 2016, 02:21:11 PM
Posted in Advertising, Communications, Marketing, NSBDC Services, Uncategorized | No Comments »

  Creating a brand for a business is becoming ever more important as social media and a digital presence is often just as important as in-person interactions. Creating and promoting that brand should come about from a thoughtful and deliberate process. With the continuously changing marketing landscape, seeking out professional assistance can mean the difference between […]

“The consumer is not a moron, she is your wife.”


June 15th, 2015, 11:28:02 AM
Posted in Advertising, Business Start-Up, Communications, Education, Marketing, Uncategorized | No Comments »

“The consumer is not a moron, she is your wife.”   That’s a quote from one of the most brilliant ad men of the 20th century, David Ogilvy. His ads generated a crazy waterfall of cash for his clients. The man knew how to sell because he understood people. Ogilvy started off as a door-to-door […]

Nonprofit Pinterest Promotion


May 8th, 2013, 04:32:34 PM
Posted in Advertising, Communications, Marketing, Technology, Tools, Trends | No Comments »

By Rachel Harper- Marketing Intern at the Nevada SBDC As a Marketing intern, I spend a lot of time researching what’s new and trending in terms of marketing. Currently, Pinterest is increasing in popularity, so now is the time to hop on the bandwagon. Though not yet as popular as Facebook or Twitter, Pinterest has […]

Speak Human to Me!


April 4th, 2013, 06:58:51 PM
Posted in Advertising, Communications, Customer Relations, E-Commerce, Uncategorized | No Comments »

Speak Human to Me! Recently, I sat with a new client, learning everything I could about his service. He was so animated the whole time, you can tell he was in love. He was in love with his services, his industry, and his customers. He knew which features made his customers doggedly loyal, and all […]

Selling Like a Surfer Dude Hell Bent on Revenge


August 20th, 2012, 05:00:22 AM
Posted in Advertising, Communications, Customer Relations, E-Commerce, Marketing, Uncategorized | No Comments »

Selling Like a Surfer Dude Hell Bent on Revenge I received an email today written by the highly respected marketing dude, Frank Kern. Frank doesn’t have a typical guru personality. He’s super casual, fun-loving, and talks like a college frat boy with a surfboard under his arm. But don’t let that persona fool you. He’s […]

The Smart Way to Answer, “Why Should I Buy from You?”


August 6th, 2012, 08:17:00 PM
Posted in Advertising, Communications, Customer Relations, E-Commerce, Economic Development, Marketing | No Comments »

  The Smart Way to Answer, “Why Should I Buy from You?” If your ideal customer walked up to you and asked, “Why should I buy from you instead of the other guy?” Can you give a compelling answer in ten words or less? That’s what a unique selling proposition (USP) does. Sometimes, it’s called […]

Never Place an Ad Without These 4 Elements


April 16th, 2012, 10:12:53 AM
Posted in Advertising, Communications, Customer Relations, Education, Marketing | No Comments »

Never Place and Ad Without These 4 Elements   Yesterday, I was flipping through a magazine, getting progressively annoyed with each page. Not because of the contents. But because of how most of the ads were a waste of money. Some of the ads looked like photocopies of the company’s business card. Others were barely […]

The Foolproof Way to Grab Your Reader’s Attention


March 7th, 2012, 04:58:55 PM
Posted in Advertising, Communications, E-Commerce, Marketing | No Comments »

The foolproof way to grab your reader’s attention Doesn’t it drive you crazy when people tell a story that drags on and on until you want to shout, “Get to the freakin’ point already!”? Or you wish you could just walk away? When we write, it’s easy to be that guy people want to walk […]

The big question we forget to ask customers and prospects


February 16th, 2012, 03:28:19 PM
Posted in Advertising, Business Start-Up, Communications, Customer Relations, Marketing | No Comments »

The big question we forget to ask customers and prospects While enjoying dinner with friends, their 9-year old son suddenly asked, “Aunt Brenda, do you have a muffin top?” His parents instantly looked up in horrified embarrassment. I didn’t mind. I figured if the boy’s brave enough to ask, he deserves an answer. So I […]

What the Hare Krishna can teach you about marketing


February 10th, 2012, 04:38:17 PM
Posted in Advertising, Business Start-Up, Communications, Customer Relations, E-Commerce, Marketing | No Comments »

What the Hare Krishna can teach you about marketing Depending on your age, you may remember the days when you’d pass a group of Hare Krishna at a street corner and get a worn-out daisy shoved into your hand. You try to avoid it. You try to say no. But despite your protests, they swiftly […]

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