Archive for the 'Communications' Category


How to create a sales-driven tagline


February 2nd, 2012, 04:00:08 PM
Posted in Advertising, Communications, Customer Relations, Marketing, Uncategorized | No Comments »

  Do you have a tagline or a slogan? What’s the difference you ask? Here’s my non-marketing-speak definition: Slogans are rather generic and can apply to different industries. And taglines show a unique and specific benefit of the product and can’t apply easily to other products or industries. A slogan example is Nike’s “Just do […]

Working with Champions


February 25th, 2010, 09:45:02 PM
Posted in Communications, Employees | 9 Comments »

A work environment is most effective when a team of people offer value to each other first, and to their customers or clients second.  Similar to Southwest’s motto that their employees are their number one customer, I feel it is critically relevant that by supporting and recognizing each others’ talents and value, we collectively allow our agency (company, institution, association) to […]

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