Archive for the 'Customer Relations' Category


Speak Human to Me!


April 4th, 2013, 06:58:51 PM
Posted in Advertising, Communications, Customer Relations, E-Commerce, Uncategorized | No Comments »

Speak Human to Me! Recently, I sat with a new client, learning everything I could about his service. He was so animated the whole time, you can tell he was in love. He was in love with his services, his industry, and his customers. He knew which features made his customers doggedly loyal, and all […]

Selling Like a Surfer Dude Hell Bent on Revenge


August 20th, 2012, 05:00:22 AM
Posted in Advertising, Communications, Customer Relations, E-Commerce, Marketing, Uncategorized | No Comments »

Selling Like a Surfer Dude Hell Bent on Revenge I received an email today written by the highly respected marketing dude, Frank Kern. Frank doesn’t have a typical guru personality. He’s super casual, fun-loving, and talks like a college frat boy with a surfboard under his arm. But don’t let that persona fool you. He’s […]

The Smart Way to Answer, “Why Should I Buy from You?”


August 6th, 2012, 08:17:00 PM
Posted in Advertising, Communications, Customer Relations, E-Commerce, Economic Development, Marketing | No Comments »

  The Smart Way to Answer, “Why Should I Buy from You?” If your ideal customer walked up to you and asked, “Why should I buy from you instead of the other guy?” Can you give a compelling answer in ten words or less? That’s what a unique selling proposition (USP) does. Sometimes, it’s called […]

Never Place an Ad Without These 4 Elements


April 16th, 2012, 10:12:53 AM
Posted in Advertising, Communications, Customer Relations, Education, Marketing | No Comments »

Never Place and Ad Without These 4 Elements   Yesterday, I was flipping through a magazine, getting progressively annoyed with each page. Not because of the contents. But because of how most of the ads were a waste of money. Some of the ads looked like photocopies of the company’s business card. Others were barely […]

The big question we forget to ask customers and prospects


February 16th, 2012, 03:28:19 PM
Posted in Advertising, Business Start-Up, Communications, Customer Relations, Marketing | No Comments »

The big question we forget to ask customers and prospects While enjoying dinner with friends, their 9-year old son suddenly asked, “Aunt Brenda, do you have a muffin top?” His parents instantly looked up in horrified embarrassment. I didn’t mind. I figured if the boy’s brave enough to ask, he deserves an answer. So I […]

What the Hare Krishna can teach you about marketing


February 10th, 2012, 04:38:17 PM
Posted in Advertising, Business Start-Up, Communications, Customer Relations, E-Commerce, Marketing | No Comments »

What the Hare Krishna can teach you about marketing Depending on your age, you may remember the days when you’d pass a group of Hare Krishna at a street corner and get a worn-out daisy shoved into your hand. You try to avoid it. You try to say no. But despite your protests, they swiftly […]

How to create a sales-driven tagline


February 2nd, 2012, 04:00:08 PM
Posted in Advertising, Communications, Customer Relations, Marketing, Uncategorized | No Comments »

  Do you have a tagline or a slogan? What’s the difference you ask? Here’s my non-marketing-speak definition: Slogans are rather generic and can apply to different industries. And taglines show a unique and specific benefit of the product and can’t apply easily to other products or industries. A slogan example is Nike’s “Just do […]

Out of the Store and Back into Business


March 4th, 2010, 10:32:32 PM
Posted in Customer Relations, Marketing | 1 Comment »

Guest Author Len Stevens, Executive Director Sparks Chamber of Commerce re-posted from www.sparkschamber.org When I first moved to this area in the 1990’s, I was a small business owner just like many of you, successfully running my own pizza place. Pretty soon, the competition moved in – places like Bully’s, Joe Bob’s and Sneakers. Specifically, […]

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