Archive for the 'E-Commerce' Category


Why many customer testimonials are worthless


November 23rd, 2014, 05:27:43 PM
Posted in Advertising, E-Commerce, Marketing | No Comments »

Why many customer testimonials are worthless A lot of us think if a customer says something nice about you, you should use their testimonial in your marketing, right? Not quite. I’ve seen lots of “nice” testimonials actually lower a company’s credibility. Or at the very least, increase a prospect’s skepticism. That’s because… Testimonials are like […]

How to write online video scripts for business: The foolproof framework


January 6th, 2014, 09:44:39 PM
Posted in Advertising, E-Commerce | No Comments »

When creating online videos for your business, keep in mind people usually click off around one and a half minutes into the video. Sooner if they’re bored. This doesn’t leave you much time to explain what you do and why you’re great without talking like an auctioneer hyped up on Red Bull. However, if you […]

Speak Human to Me!


April 4th, 2013, 06:58:51 PM
Posted in Advertising, Communications, Customer Relations, E-Commerce, Uncategorized | No Comments »

Speak Human to Me! Recently, I sat with a new client, learning everything I could about his service. He was so animated the whole time, you can tell he was in love. He was in love with his services, his industry, and his customers. He knew which features made his customers doggedly loyal, and all […]

Selling Like a Surfer Dude Hell Bent on Revenge


August 20th, 2012, 05:00:22 AM
Posted in Advertising, Communications, Customer Relations, E-Commerce, Marketing, Uncategorized | No Comments »

Selling Like a Surfer Dude Hell Bent on Revenge I received an email today written by the highly respected marketing dude, Frank Kern. Frank doesn’t have a typical guru personality. He’s super casual, fun-loving, and talks like a college frat boy with a surfboard under his arm. But don’t let that persona fool you. He’s […]

The Smart Way to Answer, “Why Should I Buy from You?”


August 6th, 2012, 08:17:00 PM
Posted in Advertising, Communications, Customer Relations, E-Commerce, Economic Development, Marketing | No Comments »

  The Smart Way to Answer, “Why Should I Buy from You?” If your ideal customer walked up to you and asked, “Why should I buy from you instead of the other guy?” Can you give a compelling answer in ten words or less? That’s what a unique selling proposition (USP) does. Sometimes, it’s called […]

What to Sell (and NEVER Sell) Using Email


May 3rd, 2012, 06:00:09 AM
Posted in E-Commerce, Marketing, Uncategorized | No Comments »

What to sell (and never sell) via email Email is so quick and cheap, it’s no surprise most businesses use it to get the word out about new products, special offers, and other promotions. But most emails end up with lackluster results because many businesses try to do all of the selling in the email. […]

How Writing LIke a 7th Grader Helps You Sell More


April 26th, 2012, 04:37:17 PM
Posted in Advertising, E-Commerce, Education, Marketing | 1 Comment »

How writing like a 7th grader helps you sell more When writing sales copy, there’s a reliable rule that’ll help you sell more effectively. It works for selling just about anything to anyone. The reliable sales rule is: Write at a 7th grade level. Before you protest, please understand this has nothing to do with […]

The Foolproof Way to Grab Your Reader’s Attention


March 7th, 2012, 04:58:55 PM
Posted in Advertising, Communications, E-Commerce, Marketing | No Comments »

The foolproof way to grab your reader’s attention Doesn’t it drive you crazy when people tell a story that drags on and on until you want to shout, “Get to the freakin’ point already!”? Or you wish you could just walk away? When we write, it’s easy to be that guy people want to walk […]

What the Hare Krishna can teach you about marketing


February 10th, 2012, 04:38:17 PM
Posted in Advertising, Business Start-Up, Communications, Customer Relations, E-Commerce, Marketing | No Comments »

What the Hare Krishna can teach you about marketing Depending on your age, you may remember the days when you’d pass a group of Hare Krishna at a street corner and get a worn-out daisy shoved into your hand. You try to avoid it. You try to say no. But despite your protests, they swiftly […]

Local business owners learn the basics of building and managing a website


December 13th, 2010, 03:54:37 PM
Posted in Advertising, E-Commerce, Education, Marketing, NSBDC Services, Technology, Tools | No Comments »

It’s a sign of the times when, as counselors at the Nevada Small Business Development Center, we either remind our clients of the importance of a strong online presence or are approached as to how to tackle this challenge. While businesses seem to understand the need for a website and social media profiles, they don’t […]

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