Do you have a tagline or a slogan? What’s the difference you ask? Here’s my non-marketing-speak definition: Slogans are rather generic and can apply to different industries. And taglines show a unique and specific benefit of the product and can’t apply easily to other products or industries. A slogan example is Nike’s “Just [...]

By: Jennifer Ott, MBA Student, University of Nevada, Reno Depending on the industry, the beginning of a new year can be incredibly busy or the slowest time of the year. Wherever the start of a new year finds your business, January marks a good time to begin thinking of baseline business strategies. Here are six [...]

It’s a sign of the times when, as counselors at the Nevada Small Business Development Center, we either remind our clients of the importance of a strong online presence or are approached as to how to tackle this challenge. While businesses seem to understand the need for a website and social media profiles, they don’t [...]

Today the U.S. Small Business Administration (SBA) and Google announced a new partnership and unveiled “Tools for Online Success,” an array of online resources and training designed to help small business owners harness technology to grow their businesses. The “Tools for Online Success” site (http://www.google.com/help/sba) features tutorials, video testimonials, and tips from savvy small business [...]

Small businesses and non-profits are beginning to realize that they don’t necessarily need a custom built CMS system to run their website. Why not use a state-of-the-art publishing platform that focuses on aesthetics, web standards and usability – and not to mention… it’s FREE?

Guest Author Len Stevens, Executive Director Sparks Chamber of Commerce re-posted from www.sparkschamber.org When I first moved to this area in the 1990’s, I was a small business owner just like many of you, successfully running my own pizza place. Pretty soon, the competition moved in – places like Bully’s, Joe Bob’s and Sneakers. Specifically, [...]

As a follow up to the 12th step in the SEO Checklist for Your New Website, I recommend adding your site to the following 8 Free Business Listing Websites: Google, Yahoo, Bing, Yelp, City Search, Merchant Circle, Trip Advisor and DMOZ. You will be asked to create a business profile allowing you to add a [...]

A checklist to use during the development process Are you ready to build a website for your small business or for yourself? There are simple search engine optimization steps you should consider during the development process. The following 12 step optimization checklist will bring you one step closer to maximizing your revenues with smart web [...]

The reason everybody is talking about Twitter is because it can be so freekin’ effective! Just imagine: While working at your cash register, you can instantly tell your loyal customers that the  new shipment has just arrived. While having a coffee, you can let all your fans know the Tickets are on Sale! You can [...]

Should I Blog? An Essential Question for Businesses Today. The answer may very well be, “no.” Certainly for many, the answer is, “What’s a blog?” Fair enough. It’s quite normal for most business owners (especially these days) to be so busy working to keep their businesses running, they don’t have the time to keep up [...]