Archive for the 'Marketing' Category


The Most Critical Steps in Preparing for a Successful Business


October 17th, 2016, 11:30:11 AM
Posted in Business Start-Up, Marketing, Technology | No Comments »

By: Debra Ward, Marketing Consultant, Dream Weaver Marketing Starting a new business is fun, but it takes careful planning to do it right. Even if you’ve been in business for several years, you may find this information useful. As a marketing consultant, I’ve been able to backtrack and fix some of the foundation issues for […]

UNR Business: 5 steps to developing your brand


February 4th, 2016, 02:21:11 PM
Posted in Advertising, Communications, Marketing, NSBDC Services, Uncategorized | No Comments »

  Creating a brand for a business is becoming ever more important as social media and a digital presence is often just as important as in-person interactions. Creating and promoting that brand should come about from a thoughtful and deliberate process. With the continuously changing marketing landscape, seeking out professional assistance can mean the difference between […]

“The consumer is not a moron, she is your wife.”


June 15th, 2015, 11:28:02 AM
Posted in Advertising, Business Start-Up, Communications, Education, Marketing, Uncategorized | No Comments »

“The consumer is not a moron, she is your wife.”   That’s a quote from one of the most brilliant ad men of the 20th century, David Ogilvy. His ads generated a crazy waterfall of cash for his clients. The man knew how to sell because he understood people. Ogilvy started off as a door-to-door […]

Why many customer testimonials are worthless


November 23rd, 2014, 05:27:43 PM
Posted in Advertising, E-Commerce, Marketing | No Comments »

Why many customer testimonials are worthless A lot of us think if a customer says something nice about you, you should use their testimonial in your marketing, right? Not quite. I’ve seen lots of “nice” testimonials actually lower a company’s credibility. Or at the very least, increase a prospect’s skepticism. That’s because… Testimonials are like […]

The Waters of Social Media


September 16th, 2013, 10:23:18 AM
Posted in Marketing, Technology | No Comments »

by Heyden Enochson, Nevada SBDC Student Intern As the world of social media and technology continually advances and changes, businesses often find themselves lost at sea without a map, unsure of how to navigate the ever-increasing complexity of social media. Indeed, social media could potentially be the treasure map, leading businesses directly to their customers. Increasingly, […]

Nonprofit Pinterest Promotion


May 8th, 2013, 04:32:34 PM
Posted in Advertising, Communications, Marketing, Technology, Tools, Trends | No Comments »

By Rachel Harper- Marketing Intern at the Nevada SBDC As a Marketing intern, I spend a lot of time researching what’s new and trending in terms of marketing. Currently, Pinterest is increasing in popularity, so now is the time to hop on the bandwagon. Though not yet as popular as Facebook or Twitter, Pinterest has […]

Selling Like a Surfer Dude Hell Bent on Revenge


August 20th, 2012, 05:00:22 AM
Posted in Advertising, Communications, Customer Relations, E-Commerce, Marketing, Uncategorized | No Comments »

Selling Like a Surfer Dude Hell Bent on Revenge I received an email today written by the highly respected marketing dude, Frank Kern. Frank doesn’t have a typical guru personality. He’s super casual, fun-loving, and talks like a college frat boy with a surfboard under his arm. But don’t let that persona fool you. He’s […]

The Smart Way to Answer, “Why Should I Buy from You?”


August 6th, 2012, 08:17:00 PM
Posted in Advertising, Communications, Customer Relations, E-Commerce, Economic Development, Marketing | No Comments »

  The Smart Way to Answer, “Why Should I Buy from You?” If your ideal customer walked up to you and asked, “Why should I buy from you instead of the other guy?” Can you give a compelling answer in ten words or less? That’s what a unique selling proposition (USP) does. Sometimes, it’s called […]

What to Sell (and NEVER Sell) Using Email


May 3rd, 2012, 06:00:09 AM
Posted in E-Commerce, Marketing, Uncategorized | No Comments »

What to sell (and never sell) via email Email is so quick and cheap, it’s no surprise most businesses use it to get the word out about new products, special offers, and other promotions. But most emails end up with lackluster results because many businesses try to do all of the selling in the email. […]

How Writing LIke a 7th Grader Helps You Sell More


April 26th, 2012, 04:37:17 PM
Posted in Advertising, E-Commerce, Education, Marketing | 1 Comment »

How writing like a 7th grader helps you sell more When writing sales copy, there’s a reliable rule that’ll help you sell more effectively. It works for selling just about anything to anyone. The reliable sales rule is: Write at a 7th grade level. Before you protest, please understand this has nothing to do with […]

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